The Story Behind the Store – roseanne.sg launching this Saturday!Posted by in About Me
So the wait is finally over. This Saturday, I’ll finally be setting sail and launching roseanne.sg.
From just a though while I was studying for my finals last year until now, it’s been a crazy adventure creating a store to call my own. It was never about a one track way of doing things and it was only through a lot of trial and error that you generally get the direction of where you want to go. In fact, I wanted to make my own sterling silver jewellery with inspirational quotes on it first but you realize that you’re fresh out of college without an investment bankers pocket and so I thought hey why not just start by bringing cool styles to you first and figure the rest out later. So I did just that.
But I didn’t want to just stop there. My God given vision for the store was to create social awareness about different causes and to one day build something that would not only be able to make people aware but also encourage and inspire them to change the world. When I was back in Melbourne, I saw how companies like Grill’d, a popular burger joint, set up a small corner with three jars representing each a different social or environmental cause and when you buy a burger, you get a token to choose where you want a thousand dollars to go to. Same with one of my favourite coffee stands, Kere Kere, at Uni where they gave you a big playing card and asked you to choose which cause some of the profits went to. Just like them, you’ll be able to choose a charity of your choice when you check-out with us.
This year we’re looking at World Vision Singapore and the Children’s Cancer Foundation as the main beneficiaries this quarter. With World Vision Singapore, we’ll be able to empower women in Sri Lanka with their own personal business, give supplements to malnourished children in Bangladesh, plant a future in Lesotho and provide entrepreneurial skills to children in Cambodia. With Children’s Cancer Foundation, you’ll be able to support both children and families battling through Cancer with support in the hospital, in the community and at home.
Just wanted to give special thanks to Gwendolyn Janelle, an amazing photographer who helped capture my amazing friends and also our featured bloggers, Min Ru (http://www.missrusty.net/), Carrie (http://www.thecambelles.com), Karen (http://www.renzze.com/) and Clara (http://www.dblchin.com/). Pictures of the shoot are scattered across this blog post. I also wanted to give special thanks to wonderful photographer Derrick Heng who captured the beauty of the face of roseanne.sg, Madeleine Tan – as well as for Haru Eto photographer and Jessica Ee model. And the guy who helped me pack jewellery even on New Years Eve, happens to be the love of my life, my boyfriend. Heh. Thank you everyone for helping me out!
My thoughts? It’s been for sure a journey – sourcing jewelry, photoshoots, deliveries, packing, inventory, shipping, thinking jewellery and hoping that one day I can make my own. But for now, we’ll have to settle with stunning statement pieces that I’ve picked myself. ;)